Through use of our products and services, you agree to this privacy policy and consent to the features specified therein, specifically the use of cookies, analysis tools and resources that facilitate targeted/personalized advertising. If you do not agree to these features, you can of course use the opt-out methods described below.
You can control or prevent the use of cookies with the current versions of all popular web browsers (e.g. Firefox, Chrome, Internet Explorer and Safari). Additionally, the providers of the above-mentioned analysis and marketing tools provide their own resources (e.g. special browser add-ons or opt-out cookies) and similar tools for changing your cookie preferences.
We use the data we collect in order to maintain our relationship with our customers and potential customers; e.g. in order to create our newsletter, develop our website and adapt it to new requirements, and in order to provide you with relevant information and services.
To subscribe to our newsletter, you must provide us with your registration details, particularly your email address. A confirmation email will make sure, only you can enter your email into our subscriber list. You can unsubscribe from the newsletter at any time. We also use our newsletter distribution lists to generate custom or lookalike audiences, also known as similar audiences (see below), on platforms such as Facebook, Twitter and Google. You can object to this use at any time.
To submit a message throug our contact for, you must provide us with your comtact details, particularly your email address. This address will be used to be able to respond to your message and for no other reason. If no connection results of this interaction the email message including your contact details will be deleted on our end.
When you visit our website and view pages or content, you leave behind information on the nature of your visit, such as your choice of pages (URL), the date and time of your visit, the IP address of your computer, information on your device type and operating system and your browser ID (user agent string). This information is collected in server log files on our web server and stored for debugging purposes.
We use cookies to store login sessions and identify logged in users.
We use modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.
Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our website.
Our website uses tools and features from other providers that allow us to collect data on how users use our website and prepare it for statistical analysis. This information allows us to provide users of other services on the internet (e.g. Google or Facebook) with targeted, relevant information and advertisements. These tools include Universal Analytics, AdWords and Floodlight, Dynamic Remarketing from Google, and Facebook Custom Audiences.
These services use cookies, tags and tracking pixels for their various purposes. Cookies are small sections of code installed on the user’s computer that make it possible to identify the user, save user settings on a website and manage a session. They also enable logging and evaluation of visits and user interactions in various web services, and the sending of data to the web server. Tags are small sections of code built into websites and mobile applications that notify a server when a user carries out a certain action (e.g. clicking on a button). Pixel tags (also known as web beacons) are tiny image files embedded in websites or emails that allow conclusions to be drawn.
Google Analytics is an analysis tool that prepares data on how users use our website for statistical evaluation. It sends information on page visits and user actions (e.g. the duration, sequence, and URL of visits and page visits, the previous page visited by the user and information on the user’s computer, operating system, browser, settings and approximate location) to Google’s servers. It uses cookies and similar resources, e.g. tracking pixels, to recognize users and attribute various actions and visits across different devices and sessions using anonymous characteristics, such as identification numbers. No personal data is sent to Google; IP addresses – used to locate a computer – are ‘masked’ in advance (certain characters are removed). Google provides more information in its data protection documentation.
You can install an add-on to deactivate Google Analytics in your browser.
Google Ads Conversions enables us to determine how clicks on adverts or information on Google platforms effectively lead to transactions and similar user actions on our website. These features use temporary cookies from Google and do not process user data. Google provides options to prevent the use of these cookies; alternatively, you can change the settings in your browser.
With Google Dynamic Remarketing, we can use the anonymized IDs generated by cookies (e.g. Google Analytics) to compile groups and lists of users and website visitors based on certain criteria, e.g. certain activities or from existing datasets (e.g. newsletter subscribers), in order to provide users with information and advertisements for our services and content, tailored to their interests and preferences, on Google’s services. Google cookies are also used for this. You can prevent the use of these cookies for advertisements on Google services and by several other providers at the Digital Advertising Alliance.
We use Google Tag Manager to embed tags in our website. When it detects an incoming http request, it collects the IP address and stores it temporarily in order to correct any connection errors.
Facebook Custom Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with information and advertisements, tailored to their interests and preferences, on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers; Facebook can compare these against its user databases. You can opt out of this form of advertising by changing the settings at the Digital Advertising Alliance page.
Facebook Lookalike Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with similar interests and preferences with relevant information on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers. You can opt out of this form of advertising by changing the settings on the Digital Advertising Alliance page.